Prevent the 3G Shutdown From Threatening Your Safety

If you’re reading this, chances are you’re either a professional driver or an enthusiast driver who just likes being mobile. But what if we told you that being behind the wheel could be hazardous to your safety? Many people wouldn’t believe it, but according to the NHTSA, being a driver is one of the top 10 leading causes of death for teenagers and young adults. That’s why in 2015, the National Highway Traffic Safety Administration (NHTSA) established a campaign to promote active life experiences for young people. The campaign focused on establishing a culture of safety within the community of drivers and raising awareness about the serious threat that driving poses to young people’s health and safety. The NHTSA launched the “Drive Alive” campaign in partnership with the Ad Council, and it centered around three pillars—safety, education, and awareness—that would encourage teens and young adults to refrain from driving until they’re more experienced and safe behind the wheel.

Raising Awareness About The Dangers Of Driving

The NHTSA believes that the best prevention for fatalities and serious injuries from motor vehicle collisions is through education and awareness. To that end, the agency developed a curriculum that teaches safe driving practices and helps build a culture of safety within the community of drivers. Specifically, the agency developed a curriculum that includes an hour-long online safety course and a three-hour behind-the-wheel training for teens. The agency also provides in-person training whenever a new driver applies for a learner’s permit.

These days, being a driver means being responsible for your own safety as well as the safety of others on the road. That means you need to be aware of your surroundings, be prepared for unexpected situations, and be observant of drivers and vehicles around you. The NHTSA’s Safety Education and Awareness Curriculum helps develop these skillsets and puts them to use by teaching you how to detect danger signs, recognize potential hazards, and respond appropriately. For example, one of the lessons in the curriculum teaches you to be aware of your blind spots—those spots where you cannot see what’s going on behind you—and how to properly use your mirrors to keep your eyes open and safe on the road.

Along with safety, the second pillar of the “Drive Alive” campaign is education. The NHTSA wants drivers to be confident and aware of the rules of the road, know how to handle critical situations, and understand what measures they can take to improve their driving skills and avoid accidents. To that end, the agency developed a course that teaches teenagers and young adults how to be confident, competent drivers. The curriculum covers the following topics: traffic law, road safety, driving technique, defensive driving, and more.

Safety Equipment And Features That Make Driving Possible

In addition to being a safe driver, the NHTSA also wants teenagers and young adults to feel empowered to drive. That’s why the agency developed a pillar of the campaign that encourages drivers to be mobile and independent. To that end, the agency created a series of posters that highlight how easy it is to stay connected while driving. The posters feature everyday objects and devices that can be accessed through your phone or tablet. For example, you can use the Find My Friends app to see who’s nearby and create a group chat with them. Or, if you don’t have access to Wi-Fi, you can use your phone’s Bluetooth to connect with other drivers and establish a connection that allows you to communicate and exchange information electronically.

This Year’s “Drive Alive” Campaign

Last but not least, we have awareness. The NHTSA is focused on raising awareness about the dangers of driving and encouraging teens and young adults to choose alternatives. To that end, the 2015 “Drive Alive” campaign was centered around three pillars: safety, education, and awareness. Specifically, the agency collaborated with the Ad Council to develop a series of public service ads that would educate the public about the serious threat that driving poses to teenagers’ and young adults’ health and safety. The ads feature real teens and young adults who are driving at the time of the crash; in some cases, the characters are animated to illustrate the importance of what they’re saying. The ads also emphasize the importance of safety equipment and features that can make driving possible.

The following is a list of some of the gear and features that the NHTSA says can help make driving safer and more accessible for teenagers and young adults

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